Branding & E-commerce design

Since I joined the e-commerce market in 2018, I was exposed to the environment of FMCG marketing, and learned about brand management and branding. I started thinking about the distance between brands and consumers/shoppers, what the key communication messages are. Repacking and designing the brand image (product) through the communication ideas, media content integration, shooting planning, and completion of visual media production. Using a language that is closer, easier accepted by consumers/shoppers to integrate the marketing plan. Keep learning how to tell a good story, also improving my professional and visual creativity. 加入電子商務市場後接觸品牌經營管理，思考品牌與消費者間的距離感與關鍵訊息傳遞。透過傳播創意發想、媒體內容整合、拍攝規劃及落實影音製作，將品牌形象(商品)重新包裝設計，用更貼近消費者的語言整合行銷規劃。不停學習如何說好一個故事，並精進媒體專業與視覺創意。

Branding & E-commerce design

Since I joined the e-commerce market in 2018, I was exposed to the environment of FMCG marketing, and learned about brand management and branding. I started thinking about the distance between brands and consumers/shoppers, what the key communication messages are. Repacking and designing the brand image (product) through the communication ideas, media content integration, shooting planning, and completion of visual media production. Using a language that is closer, easier accepted by consumers/shoppers to integrate the marketing plan. Keep learning how to tell a good story, also improving my professional and visual creativity. 加入電子商務市場後接觸品牌經營管理，思考品牌與消費者間的距離感與關鍵訊息傳遞。透過傳播創意發想、媒體內容整合、拍攝規劃及落實影音製作，將品牌形象(商品)重新包裝設計，用更貼近消費者的語言整合行銷規劃。不停學習如何說好一個故事，並精進媒體專業與視覺創意。

Branding - CARBAMMI | States of Mind

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Branding - CARBAMMI | Art in Fashion

Branding - CARBAMMI | Confession of Love

Branding - CARBAMMI | 2020 AW CAMPAIGN

Branding - CHABER | 2018 - 2020 Annual

Branding - CHABER | White of Whites

Branding - CHABER | Redefine - Down Coat

Branding - CHABER | KNIT WAER

Branding - CHABER | Light-Romance

Branding - CHABER | Talk to Her

Branding - CHABER | Be A Dreamer

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